Seen on a bill-board in Leeds. An image of a couple embracing on a couch.
The text: When you find something that feels good, hang on to it!
The product: a cell phone!
Much to ponder here, not least of which is the dodgy personal relationship advice.
In the marketing world it's worth pondering upon, in terms of wisdom, the thinking behind RED. John Humphrys in Beyond Words, How Language Reveals the Way We Live Now sees red on RED Products pages 64 and 65.
John Humphrys sees and says a great many things in this book. Maybe he would have something to say about the use of something in the advert, and more than likely feels good too.